Paying for advertising is a prerequisite of online sales but your return on your advertising spend is key. We ensure that your campaigns are focused on results.
We use Google automated bidding focused on sales and sales lead generation. Over time the Google algorithm will reduce your cost per click while increasing your conversion rate. Our initial technical and creative setup is vital to your success.
In this industry we are currently creating qualified sales leads at significantly less than R10 per lead.
The quantity and quality of your sales leads are dependant on the effectiveness of our “Calls to Action”.
Calls to action are the next step for website visitors and they need to tie into your goals and your client’s objectives and desires. We make use of clever psychological triggers to grab attention and drive sales and contacts.
It is a fairly well know fact that in sales customers normally need about seven sales touch points or engagements before they purchase. These can combine automated through email and human contacts.
A simple phone call is vital to building a relationship with a new contact but we can automate many other interactions. Automated email follow-us are detailed later in tjis proposal.
This is done both via online advertising by simply getting your brand in front of potential clients and also by improving their online experience once they are on your website.
Good quality website design aids the potential client’s perception of your business and we need to ensure that they are confident in your quality, professionalism and reliability. The quality of your email follow-up will also greatly enhance the positive perception of your business.
This confidence in your company will make their sales choices side with your business over your competitors.
Automated follow-up combined with search campaigns that are fully optimised towards creating results will dramatically increase your sales. This is our number 1 focus.
Our Google shopping campaigns not only drive sales leads but one of our fireplace campaigns is currently resulting in an average of 1 actual online fireplace order per day and between 30 and 40 qualified sales leads per day.